Questions.
Everything the home page leaves out.
What do I get?
A Meta custom audience of US people who researched your client's industry in the last 7 days. It appears in your client's ad account and gets new people every day. You pick the industry, for example roofing or plumbing. I turn on the sync and keep it running.
How does setup work?
You add Looked Up as a partner in your client's Meta Business Settings. You don't share a login or send a file. You see the audience under Custom Audiences right away, and it then updates every 24 hours.
What does it cost?
$300 a month per audience, any size. From your 5th audience, each one is $200 a month. Month to month, no setup fee. Cancel by email any time. The audience keeps updating until the end of the month you've paid for, then it stops.
How does the free test work?
One client, one audience, 30 days, free. One test per agency. Before it starts, we agree the number that decides it: cost per lead, or cost per sale if that's what your client tracks. If the new audience is the same or lower than the current one, it passed.
You run it in its own ad set, with audience expansion off, next to your client's current audience. Same ad, same budget. The 20-minute day-30 review is booked on day 1. On day 30 you show me the two rows from Ads Manager. That's the price of the test.
If you keep it, it's $300 a month from day 31. If you stop, the audience stops updating.
Why only 10 tests a month?
I run every day-30 review myself. When a month is full, the next tests start on the 1st of the next month.
Who should skip this?
Skip it if your client spends under $2,000 a month on Meta. Below that, 30 days won't produce enough leads to compare. Skip it if your client sells a health or financial service, because Meta blocks those audiences. Skip it if you want names and emails, because this is a Meta ad audience only.
Where does the audience come from?
Our data partner tracks visits to pages on over 14 million websites each week, including publishers, apps, and search and review sites. It groups the pages by topic and matches the visits to its database of US people. Each day it adds the people who researched your industry in the last 7 days.
How is this different from Meta's interest targeting?
Meta builds interests from what people do on Facebook and Instagram. This audience comes from research on other websites in the last 7 days.
How big will the audience be?
The home page shows the full US count for each industry over the last 7 days, with the date it was counted. Meta matches part of it, and your location targeting narrows it more.
Can I target one city or state?
Yes, inside Meta. The audience covers the whole US so Meta has the biggest group to work with. You set the location in the ad set, the same way you do now.
Does Meta allow this?
Meta's Custom Audience terms let data partners create audiences for an advertiser. The person who sets it up confirms there's a lawful basis for the data. Our data partner syncs the audience into your client's ad account under those terms. Meta blocks audiences built on health and financial topics, so I don't build those.
Will you contact my client?
No. I never contact your client, and I'll sign a non-solicit before the test starts. Nobody downloads a list. Meta doesn't let anyone download a custom audience.
"I've tried intent data before. It was junk."
Then test this one on one client for 30 days, next to the audience you already run. If it doesn't win on the number we agreed, you stop. It cost you nothing, and you keep the numbers.
What can't you promise?
A lower cost per lead. That's what the test measures. That the people in the audience asked to hear from your client. They researched a topic, and that's all we know. Who sees the ad. Meta decides that.